Markup іs the ratio between the cost of a good or service and its selling price. It is expressed as a percentage over the cost. A markup is added onto the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit. The total cost reflects the total amount of both fixed and variable expenses to produce and distribute a product.[1] Markup can be expressed as a fixed amount or as a percentage of the total cost or selling price.[2] Retail markup is commonly calculated as the difference between wholesale price and retail price, as a percentage of wholesale.
Source: https://en.wikipedia.org/wiki/Markup_(business)
Source: https://en.wikipedia.org/wiki/Markup_(business)
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